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Research papers

Drop-down, radio buttons, or fill-in-the-blank?

When it comes to Web surveys, the type of attribute rating scale used does matter. Based upon data collected during the Burke Strategic Consulting Group's recent Workforce Perspectives® study, this paper shows how responses to drop-down box, radio...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Allen Hogg, Jaci Jarrett-Masztal
Company: Burke, Inc.
September 23, 2001
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Citation

Hogg and Jarrett-Masztal (2001a, September 23). Drop-down, radio buttons, or fill-in-the-blank?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/drop-down-radio-buttons-or-fill-in-the-blank-


Research papers

Internet VS. telephone data collection

With the increasing use of the Internet as a medium for survey data collection, survey program managers might be encouraged to transition programs to the Internet that have previously been conducted using the telephone. They might also consider using...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Cary J. Nadel, Allen Hogg, Jeff Miller
Company: Burke, Inc.
September 1, 2000
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Citation

Nadel, Hogg and Miller (2000a, September 01). Internet VS. telephone data collection . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/internet-vs-telephone-data-collection-